Star Jalsha was officially launched on 8 September 2008 with Sujay Kutty as CEO and Kevin Vaz as President and General Manager of the channel. A music video (“Cholo Paltai… aaj jalsha shuru notun bangalir”) composed by Pritam was used to launch Star Jalsha, which was a first for any Bengali channel.
On 17 June 2012, Star Jalsha unveiled a refreshed identity, featuring a new logo – a diamond star amidst a fictionalised event show titled Chalo Paltai (let’s bring a change).
The channel has made history by obtaining the highest television rating among all competing Bengali general entertainment channels since its debut.
The characters Jhilik and Pari from the channel’s serial Maa….Tomay Chara Ghum Ashena were a huge hit among the audience.
The channel with its sister channel Jalsha Movies emerged as the biggest franchise in the Bengali entertainment space with a TV rating of 692 GRPs (gross rating points) in week 52 of 2012.
Star Jalsha, the Bengali general entertainment channel from Star Network, was launched in the UK on Sky channel 808 on 22 November 2012. It was also launched in the Middle East.
The channel also airs the Star Jalsha Awards to felicitate the characters and programs aired on the channel.